No Surprises, Just Value - Transparent Pricing

Today’s Drop: We’re making our pricing public—and we’re launching a free forever tier.

‍

We believe data quality should be accessible, not gated behind demos, opaque pricing, or sales conversations. Whether you’re a solo engineer managing three pipelines or a platform team running AI-driven workflows, you should know exactly what you’re getting, what it costs, and how fast you can start.

Now you can → View Pricing

Why We’re Doing This

You operate under pressure. You’re moving fast, owning more of the stack, and being asked to build systems that are observable, automated, and AI-ready. But the buying experience for data tools hasn’t evolved. You still have to guess what things cost.

So we’re cutting through that.

Our new pricing is designed to be simple, flexible, and fair:

• Start free: no credit card required
• Pay for what you use: per dataset monitored
• No seat-based pricing: unlimited users
• Clear upgrade path: scale when your needs grow

We’re aligning our business model with how modern teams actually build and scale data products.

The Free Plan (and Why It’s Actually Useful)

The Free Plan isn’t a crippled demo—it’s everything you need to run serious data quality for a small project or early-stage team:

✔ Up to 3 production datasets

✔ Pipeline testing

✔ Metrics observability

✔ Alerting & ticketing integrations

✔ No credit card required

This is for the engineer who owns their pipelines end-to-end. For the side project that actually became a product. For the team that’s just getting started, and doesn’t want to waste time on procurement to get real value.

The Team Plan

$8 per dataset per month. That’s it.

✔ All integrations—including data catalogs

✔ Unlimited users

✔ Only pay for datasets you check and monitor

✔ Everything in the Free Plan included

If you’re running dozens or hundreds of datasets across teams, this gives you predictability and control, without guessing what your bill will look like every month.

The Enterprise Plan

For organizations running AI-native data platforms at scale. This includes:

✔ Collaborative data contracts

✔ No-code interface

✔ Advanced AI-powered data quality features

✔ Audit logs, custom roles, RBAC

✔ On premise deployment, SSO, premium support

✔ Annual billing + volume discounts

You get everything from the Team Plan, plus the controls, flexibility, and support larger orgs need when data reliability is mission-critical.

What’s 

This is Day 4 of Launch Week, and everything we’ve launched so far ties together:

• The NannyML acquisition
• Smarter, AI-first detection and observability
• Collaborative data contract bringing together business and engineering
• And now: simple, transparent pricing that scales with you

Tomorrow’s drop is fun and dedicated to our community. But for today, go try it.

No gate. No guesswork.

→ Explore Pricing

→ Try Soda Free

Let us know what you think. And if you’re part of our community already—thank you. This launch is built on your feedback.

We’ll see you tomorrow.